Our client is a rapidly expanding yet well-established technology company based in the City of London.

They are looking for a Marketing and PR Executive to join their marketing team to generate blog and social media content and establish media relationships.

The post holder will promote the company through key PR / marketing activities and social media channels for the purpose of marketing the company’s services to the SME sector.

Key responsibility areas:

Working with the marketing team and alongside Sales Managers and other members of the team, the successful candidate will be responsible for the day-to-day running of the PR and Social Media program with the purpose of generating leads.

Duties will include:

• Identifying and building relationships with key journalists to create a ‘magic circle’ of contacts
• Writing and distributing relevant press releases to maintain the company’s presence in the media.
• As well as planned campaigns, identify and react quickly to new opportunities that may arise.
• Effectively measuring, tracking and reporting of all PR and Social Media KPI’s and each aspect of activity to ensure that its effectiveness can be accurately measured
• Clerical duties to support the activities of the marketing function
• Liaising with suppliers and raising purchase orders
• Producing relevant and interesting content for the company and external blogs as well as identifying and contribute comments on other relevant blogs

• Conduct, write and distribute, through media and other channels along with customer case studies
• Maintain and develop the company’s social media exposure through LinkedIn, Twitter, Facebook and any emerging platforms to successfully build followers, generate content while also commenting and following other influential prospects
• Work with the Marketing Manager to develop a PR and social media strategy in line with the company marketing plan. Through the strategy, generate a rolling three monthly PR and social media plan
• Involvement in and providing contributions to the company’s SEO and other digital marketing initiatives

What we are looking for:

We need a bright individual who does not require micro-management, can create engaging, well written content for various channels and is willing to learn and advance their skills.

• Proven B2B marketing experience
• Demonstrable skills in PR and/or social media
• Degree or equivalent qualification in marketing related subject (or with marketing modules etc.)
• Excellent written and spoken English
• Any experience in digital marketing or using web content management systems (CMS) is highly desirable