Our client is a specialist travel company based in a vibrant part of Central London. They are looking for an Online Marketing Executive to define and implement their SEO and PPC strategy and campaigns.

This is a great opportunity to make a real impact on the company’s online presence and online marketing techniques.

They will consider candidates with either agency or client side experience.

Duties:

• Pro-actively liaise with other departments to make sure that the right offers are available on their website and are represented in the correct priority according to their sales importance
• Work on the website SEO strategy where most of the traffic should be coming from in order to save budget for the PPC, also write content for offers and web articles if necessary, expand new sections on the web site to increase the online sales and implement new phrases that should be added to SEO for better targeting via search engines
• Constant PPC campaign monitoring which also includes adjusting and monitoring the PPC budget
• Adding new campaigns to increase leads and revenues, and to identify money wasting campaigns/adverts
• Increase click through rate while reducing the CPA and creating new cost effective campaigns
• Work closely with the Product Development Manager to make sure that that all mailer campaigns contain the up-to-date offers and represent the correct sales 'message' to the clients
• Research, add and negotiate contract terms with on-line travel sales websites like Travelsupermarket.com etc
• Monitor and promote the company and its products on social media and travel related web sites like Facebook, Twitter, Wikipedia and etc.
• Monitor comments made by customers / users and reply or post new messages/offers
• Monitor a link building campaign and affiliates programme
• Copywriting articles and web pages to increase SEO effectiveness

Requirements:

• Proven PPC skills including creating, implementing, analysing and maintaining campaigns within Google Adwords
• Proven commercial experience in online marketing with SEO / SEM
• Any PPC experience on Bing and Yahoo is preferred but not essential
• Copywriting of web content for SEO
• Social media experience is preferred but not essential

Salary:             £25,000 may be negotiable for the right candidate

Benefits:          heavily subsidised holiday at least once a year, bonus, pension etc