Client Performance Director, Agency
A Client Partner Lead responsible for delivering the growth strategy for clients.
Direct ownership of clients whilst working in tandem with Client Experience team and specialist teams to develop a strategic roadmap for clients.
A highly commercial strategist with a strong digital media background – setting out a plan to transparently deliver tangible value for the client brand by integrating the agency’s considerable resources, expertise, tech and innovations with the client’s marketing needs across a range of paid, earned, owned and borrowed channels. All of this to a standard in keeping with my client’s industry-leading Client Experience model.
Expert communicator, especially in presenting to senior client contacts or in new business pitches.
Ensures client information is shared appropriately across internal teams
Is adept at challenging clients and suppliers as an authority on marketing strategy, as well as displaying diplomacy and influence whether by phone, email or face to face.
Proactively contributes to the agency’s marketing communications through case studies and blog submissions.
Relationship development with client-group marketing team, supporting the account strategy, client development and key stakeholder relationships. Building trust at every level of the client relationship.
Manages resource across their client to ensure outstanding service delivery and quality of work.
Confidently and effectively manages conflict or issues, delivering positive outcomes for both the client and agency.
Demonstrates professional behaviours, both internal and external, and communicates expectations of professional behaviours to team. Manages and mentors the team in developing skills in this area.
Is a highly proficient media planner with a comprehensive knowledge of all media channels and their respective roles in campaign objectives. Has a full understanding of all business division capabilities (media, technology, performance creative and training) and the ability to plan these within a client roadmap.
Is an authority on appropriate spend by objective/ channel/ campaign, demonstrating confidence in challenging client approach and developing and evolving best practice.
Has the ability to unearth and leverage growth opportunities for the client, without a brief.
Develops robust strategies for clients and supports the learning/ training of more junior colleagues in the planning process.